When we design for the user experiences, our prime target should be our end-users along with clients or business, content, and interactions in CUBI model. As we have seen the importance of content in previous part 2, now let’s explore the user goals as the next component of the CUBI model for UX designers.
When we are addressing the user goals, we need to consider types of users of our software product, their ultimate needs, identification of factors that motivate them to come at our product, study of their behavior on or with our product, and finally the outcomes of the whole exercise of the combination of the above given factors. If we arrange these above given layers in meaningful ways, they would give some solid outcomes through your UX designing. Let’s check those layers one-by-one.
Target Audience or Types of Users
It is imperative to run target audience research prior to begin any software project whether you go for web or mobile software products. In order to define our users, we create user persona by applying the best possible surveying and analysis methodologies.
This whole practice of creating user persona details
· their various roles
· their responsibilities
· their skill levels
· their demography
o location and more
· their psychographics
o and many more
Besides these, we should know that when, where, and how they will use our software product.
Ultimate Needs of Users
Now, we have identified our user types so it is easy to define their relevant needs, expectations from product, and aspirations that can fulfill their goals of using our product. There may be very simple requirements or highly intricate needs that drive them to use our product. For sake of examples, we can list user needs in following ways:
- Personal progression
- A sense of purpose
- And many others
User Motivation Factors
As stated earlier, the user needs are the prime motivation factors for the users to come at our products and use them to meet their final goals in contexts of the products. Thus, the first and foremost duty of user experience designers to address the user needs by infusing additional motivations in wide range of intrinsic or extrinsic rewarding system or incentives. These rewards may include cues, design triggers, and many other modern techniques.
When designers for UX are identifying the motivation factors and placing rewards in the design, their next goal would be to understand the user behavior for their designs. This need thorough research and implement behavior guiding or changing design solutions that may include the development of new habits/conventions and some user loyalty programs for the product of brand.
Outcomes of Products
Once we create the combination of the described above factors such as needs, motivation, behaviors, and user types, they influencing the user goals and we can translate their outcomes into the meaningful and measurable outcomes for our end users.
If you have any query, regarding to your user experiences designing, please feel free to contact us at any moment and from anywhere.
Shoaib Marfatiya is an eminent writer in web development industry and its verticals. He has contributed a lot by throwing light on very intricate issues of web and mobile development community.